IS MILK MAKEUP CLEAN?

The signature slogan of Milk Makeup is simplicity and it is the hallmark of the makeup brand as it claims to produce the clean and simple products for the clean makeup. It takes pain in producing healthy products from the healthy ingredients which ensure the finest of the results. The concept of clean beauty reigns supreme in the whole product line and this concept is aimed at giving something that gives no harm to anyone. The harmful ingredients such as parabens, sulphate or mineral oils are no more part of the Mailk Makeup products and this aspect makes it vegan and cruelty-free. The Milk Makeup uses alternative natural ingredients like watermelon extract and mango butter. It has not been claimed by the manufacturers that the Milk Makeup products are free of Supicious6.  

HOW IS MILK MAKEUP CRUELTY-FREE?

Milk Makeup was accredited by Leaping Bunny, a standardized certification being cruelty-free. It means that Milk Makeup does not test its products on the animals anywhere in the world even in the mainland China. The brands also claim that its suppliers are also cruelty-free as they also do not go for animal testing. Milk Makeup was acquired by Waldencast in 2021 and the company has also been certified as cruelty-free by PETA (People for the Ethical of Animals).

The larger beauty concerns usually own Milk Makeup line of the products and these larger brands do not cruelty-free. However, many of them strictly adhere to policies against animal testing.  

• TAKEAWAY

Though the cruelty-free brands can operate with their policy under the umbrella of the patent companies which have never been the policy of being cruelty-free, this aspect is enough to cast doubt about the veracity of the claim. It is up to the consumers to support such brands or not however, more or less it leads the consumers to the Hobson’s choice because the over conscious people never get satisfied with the claims of the brands and they have to opt for the available products. It is said that seeing is believing and the consumers who prefer to support the cruelty-free brands feel free in using them without any apprehensions.

ARE PARABENS HARMFUL FOR HUMAN SKIN?

Parabens have been in use as preservatives in the cosmetics industry since 1920 as many cosmetics have biodegradable ingredients and the chemicals like parabens used to keep these products safe for human use as the parabens prevent growth of harmful bacteria and mold. This factor increases the shelf life of the beauty products. In this regard, the US Food and Drug Administration and Centers for Disease Control and Prevention have declared the parabens used in the cosmetics safe for makeup, skin care, hair care and shaving. Even no limit on level of concentration of the parabens used in the cosmetics has been suggested. Even then, many voices emerge from different sides that the parabens are not absolutely safe for the human skin.

TAKEAWAY

Question arises if Milk Makeup brand does not use parabens as preservatives, then what is used for the purpose because other preservatives like formaldehyde, triclosan, methylisothiazolinone, phenoxyethanol, benzyl alcohol and sodium benzoate are not sure to be safe as claimed by the brands. FDA has been reviewing the safety of the parabens but the scientists have yet not found any negative effects of the parabens as used in the cosmetics. However, the parabens like Isopropylparaben, Isobutylparaben, phenylpareben, benzylparben, pentyparaben are not used in the cosmetics.

WHAT IS VEGAN ABOUT MILK MAKEUP? 

Milk Makeup claims to be free of all the ingredients derived from the animals. It usually relies on the natural products like honey, beeswax, lanolin, gelatin, silk, pearl, collagen, cholesterol and carmine. The Milk Makeup uses natural ingredients like extract of the water melon and mango butter and these natural ingredients make the brand vegan and safe for human skin. The water melon extract is very welcoming natural ingredient in the cosmetics industry because it contains some healthy and skin friendly-properties such as vitamins, amino acid and antioxidant. It is beneficial for hydration, antioxidant protection, skin soothing, exfoliation and brightening and glowing of skin. In the same way, mango butter is popular ingredient for the cosmetics-making as many makeup products like body creams, lip balms, hair care products contain mango butter because this natural ingredient contains fatty acids, vitamins, and antioxidants. The mango butter softens skin, reduces wrinkles, helps in lessening aging signs and sagging, and heals scars. It is also beneficial in case of eczema, psoriasis and dry skin.    

WHICH ARE MILK MAKEUP PRODUCTS?

The Milk Makeup brands do not offer a wide range of line and are limited to some products which are easy to carry and apply. Some of the products are as under;

HYDRO GRIP PRIMER: This gel-based product offers flawless base ensuring long-lasting makeup with the combination of hydrating ingredients such as aloe vera gel, hyaluronic acid and cannabis seed extract.

MATTE CREAM BRONZER:

This bronzer gives a sun-tanned brightness to the skin as its ingredients are not animal-derived. The creamy texture of the product makes it easy to use and ensures perfect blending of the skin with flawless and bronzed appearance.

KUSH MASCARA:

Kush mascara is made up of cannabis seed oil derived from hemp as it makes the lashes conditioned with its creamy texture. It has nourishing effects on the lashes making them healthy and thick.

QUICK COLOR APPLICATION: Product as is obvious through its name gives a quick fix to the makeup as the cream-based product is used for lips and cheeks and ensures natural appearance and flush.

IS MILK MAKEUP FREE OF SUSPICIOUS 6?

The milk makeup brands have never claimed to be free of Suspicious6 as has been done by Drunk Elephant. The Suspicious6 include essential oil, drying alcohols, silicones, chemical sunscreen, fragrance, dyes and SLS (Sodium Lauryl Sulphate) derived from petroleum, palm oil or coconut oil. The Suspicious6 include the ingredients which are skin sensitizers and can cause inflammation and prove to be worst offenders.

• CONCLUSION

The Milk Makeup brand has set the mission for itself as it is aimed at producing something that is beneficial for skin and easy to use. Though many factors provide an opportunity for many to cast aspersions about the Milk Makeup products and their claim to be cruelty-free and vegan, the efforts of the Milk Makeup to be clean should not be ignored and must be given due diligence in this regard. The Milk Makeup stands out because of its clean products with innovative, skin-friendly and high-performance formulations. The consumers must support the brand as it makes aspect of simplicity its hallmark and top priority.

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