MILK MAKEUP – THE TRAVEL STASH MAKEUP SET

It is always advisable to travel light and it is not limited to the luggage only but is equally relevant to the outfit and appearance as light makeup suits well when on the move particularly out of the station. Milk makeup – the travel stash makeup set serves both the purposes as this pack contains a few necessary makeup items and thus is easy to handle and carry during journey. Moreover, the stash is meant to have a light makeup with matte finish, lighter appearance, soft skin, nicely decorated eye lashes and vibrant color.

IS MILK MAKEUP CRUELTY-FREE?

As per the claim of the manufacturers, simplicity is the basic philosophy and this philosophy reigns supreme in the whole line of the brand. It is also claimed that the ingredients used in the Milk Makeup products are good to human use as these are absolutely vegan, cruelty-free and paraben-free. However, it is not confirmed that the Milk Makeup products are free of Suspicion-6 as is claimed by the Drunk Elephant. However, it is made certain that the Milk Makeup brands do not test their finished products on the animals anywhere in the world not even in the mainland China.

WHAT IS MARKETING STRATEGY OF MILK MAKEUP?

The Milk Makeup brand was founded by founders of Milk Studio, a photography studio in New York and Los Angeles. The marketing strategy of the Milk Makeup are based on the following lines;

1. The nomenclature is unique and attractive and in itself a mouth of word marketing.
2. The refined, subtle and sense of purity that is associated with the milk is used to bring delicate feelings to the users and even to the listeners and it is another robust façade of the marketing for the brand.
3. The brand has an air of modernity with a rebellion spirit.
4. It provides an ultimate solution to the makeup requirements with minimum products.
5. It offers gender-neutral appearance with white, grey and transparent packaging giving a bold look to the colors of the products.
6. The cream products in the shape of tube or stick make them handy, easy to carry and hassle-free application.
7. Milk Makeup has full knowledge about the target audience and keeps them engaged through social media.
8. The product line has the mastery on the social media game particularly on the Instagram and takes full benefits in promotion of its range and this content goes viral overnight becoming a social media sensation.
9. The Milk Makeup posts photos featuring products on the platform and reposts photos from influencers, makeup artists and other followers who tag the brand.
10. The brand extends support to the purchasers and encourages them to do the same – buy the products and post the photos hoping to be reposted to the Milk Makeup’s page. This method proves to be beneficial to the both as it ensures more sale and more promotion costing nothing to the brand.      
11. The Milk Makeup keeps the concept of inclusivity as its top priority and caters to all irrespective of color, age or gender.

WHAT DOES TRAVEL STASH MAKEUP SET CONTAIN?

As is evident through the title, the travel stash makeup set contains a few makeup products which are handy, smart, easy to use, easy to carry and give a finished and matte look and that lasts a longer time. The important factor of the makeup stash is its affordability. The products may be discussed as under;

PORE MINIMIZER PRIMER: The pore minimizing primer smoothens the complexion giving a velvety finish as it makes the pores blur by having a complete control on the shine and helps in keeping the makeup for a longer period.

QUICK COLOR APPLICATION: Product as is evident through its name gives a quick fix to the makeup as the cream-based product is used for lips and cheeks and ensures natural appearance and flush which suit to the busy routine of the day.

 EYE LASHES: The conditional formula of the high-volume eye lashes or mascara having Kush ingredients gives volume to the lashes without any stiffness. 

WHAT DOES MILK MAKEUP BELIEVE?

The Milk Makeup is a fresh waft of air in the already saturated and robust beauty market. In this highly competitive market, it is very difficult for a newly founded beauty brand to find its place but the Milk Makeup has not only created a space for itself but also is leading the others in a way. The Milk Makeup has firm belief in the concept of clean beauty as it uses natural ingredients such as watermelon extract, mango butter and Kush of the cannabis for mascara instead of beeswax.

• CONCLUSION

The Milk Makeup, the travel stash makeup set brings a new and unique concept in many ways as it is meant for those who are on the move and provides them an easy, smart and easy-to-use solution. Moreover, it provides the products which are safe for human use as no side effects or counterproductivity are witnessed or reported so far. The products cater to all particularly the millennials and Gen X. It is also meant for all the genders and colors as the people of color are more inclined to the brand products. The Milk Makeup has partnership with The Center, a safe space for LGBTQIA+ community in the NYC.

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