Fashion

Fashion is a medium of self-expression as it relates to the feelings which are reflected through the appearance.

PROMOTION IN FASHION INDUSTRY

WHAT IS IMPORTANCE OF PROMOTION IN FASHION INDUSTRY

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Promotion in fashion industry is as important as the fashion product itself is as it provides a complete introduction of the products to the end consumers. Mere manufacturing of the fashion products and putting them on display at outlets for sale mean nothing unless its message is conveyed to the consumers in an effective way as it is like a peacock dancing in the lone forest having no one to extend appreciation. For appreciation, promotion is necessary and for sale of the fashion products, appreciation from the consumers is necessary.

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The fashionista designer triggers the whole business of the fashion industry and makes it a wheel of progress and development.

FASHIONISTA DESIGNER

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Fashionista has multi-pronged connotations as it represents a person having taste and desire for trendy clothes and accessories. In the same way, it denotes a person who conceives, conceptualizes, idealizes, innovates the fashion designs and works in collaboration with other professionals to embody the conceived design and bring it as a thing to be displayed

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The digital marketing is eating into the traditional and orthodox methods and strategies of marketing though the older ones are still in practice

DIGITAL MARKETING IN FASHION INDUSTRY

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Digital world is a world of miracles as it has changed the very dynamics of all the fields of life. The fashion industry has also witnessed paradigm shift in so far as marketing and sale strategies are concerned. The digital marketing is eating into the traditional and orthodox methods and strategies of marketing though the older ones are still in practice and their importance has not gone into oblivion in totality rather the prudent businesses are following tandem strategies to give boost to their sale and to ensure their presence digitally and manually.

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WHY IS FAST FASHION SO BAD?

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The term fast fashion is self-descriptive and was first used in the early 1990s in the fashion industry. The whole business cycle is based on quick fix the things that range from manufacturing of the trendy clothes replicating what has been presented on the fashion shows in a hasty manner to seize the market, the products are sold in a panic selling as these have short shelf stay and are removed from the rakes in a hasty manner.

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