Garment industry has a wide-ranging spectrum involving many businesses, skills and innovations as it offers benefits to a large chunk of society as per the inputs and winds the wheel of economic activities and offers opportunities and dividends to many
Digital world is a world of miracles as it has changed the very dynamics of all the fields of life. The fashion industry has also witnessed paradigm shift in so far as marketing and sale strategies are concerned. The digital marketing is eating into the traditional and orthodox methods and strategies of marketing though the older ones are still in practice and their importance has not gone into oblivion in totality rather the prudent businesses are following tandem strategies to give boost to their sale and to ensure their presence digitally and manually.
Slow fashion or lowsumerism is a movement that emerges in reaction to fast fashion which has many negative aspects as it is considered unethical because the manufactures of fast fashion make replicas of the trendy clothes showcased on the ramp at the fashion shows thieving at the innovations conceived by the designers
Footwear is a diverse industry having the worldwide approach as it transcends the boundaries because of its divergent style and trend. The boom in this industry came when the foot sizing issue was resolved and the standardization of feet size was determined
The term fast fashion is self-descriptive and was first used in the early 1990s in the fashion industry. The whole business cycle is based on quick fix the things that range from manufacturing of the trendy clothes replicating what has been presented on the fashion shows in a hasty manner to seize the market, the products are sold in a panic selling as these have short shelf stay and are removed from the rakes in a hasty manner.
In the whole chain of fashion industry that begins from the cotton fields and ends in the hands of the customers, two sectors are highly significant though other sectors have their own importance but manufacturing and retailing sectors are the pivots of this huge industry.
Dionysius Longinus, a Greek critique and philosopher, was right when he commented on the sublimity in ‘On the Sublime’ about a masterpiece that is created in the best of mood, on the best of time, in the best of style and in the best of language.
Fashion merchandizing is a dynamic, vibrant and ever-changing field and requires sublime approach revolving what is the best in all the dimensions. It is a process of putting the right clothing items and accessories at the right place, at the right price
Retail is a place where dream and fulfilment combine as the manufacturers present the things which are widely in demand of the customers and the people at large get what they want. Therefore, the retail sector provides a platform for the customers to get the things of their choice while it allows the manufacturers to
