WHAT IS FASHION BRANDING?

Fashion branding is perhaps the most powerful tool that creeps into the minds and governs the desires. Although the brands’ ultimate goal is focused on selling their products and of course, it must be the sole purpose, they develop an aura around themselves through presentation and it appears that the brands sell experience, feelings and ideologies. The fashion brands have the experience to develop an idea in minds of the people that they appear distinguished, prominent, and modern and stand out among others by using their products. Developing sense of superiority by virtue of these products is the ultimate goal of the brands.

Some aspects of fashion brands may be discussed as follows;

FASHION BRANDING

Fashion brands or fashion label is all about the brands or companies which are running business in the fashion industry. A fashion brand encompasses symbolism, style and elements of experience of the users. It is necessary to give a difference in the products which distinguish the brand from the others in quality, design, trend, presentation, style and elegance.

• STRONG COMMUNICATION

It is not the words but the deeds which develop strong bonds. It is true with the fashion brands that it is quality of the products which develop strong communication with the consumers. The companies interact with the customers through brands about their vision and goals. The brand helps develop strong interaction and real time relationship with the customers and lays foundation of a strong base of the consumers.

• BRIEF MESSAGE

Brief, terse, to the point and smart message is necessary to develop familiarity among the general public and the consumers in particular. The consumers should have theme-based feelings with the audio-visual effects having bold presentation of texture. The niche of the choice should be explained in a few words which make the brand distinctive and distinguished among many others in the same area. It is the message that keeps the brand in the focus of the consumers. 

• IMPORTANCE OF LOGO

A meaningful, catchy and attractive logo which conveys a strong message is the first introduction of the brand. It must be so captivating and eye catching that the people need not think but promptly find out what it stands for and which is the brand. The brand logo attracts attention, makes strong impression, gives brand an identity, makes the brand stand out, develops brand loyalty and imprints lasting impressions on minds.

• STRONG MESSAGE

On the dull, drab, bumpy road of stiff competition in the fashion market, there should be a green, pleasant and grassy patch having the potential to attract the visitors and which offers something different and special to give a strong message to the customers. The brand should have some distinguished elements and prominent features which can be quoted to the customers and which are different from the others. The fashion brand should have an interesting story to tell and a strong message to convey.  

• PROFESSIONALISM

A professional never goes after money or monetary gains rather he strives for the best – something like a work of art. Professionalism is required more in fashion branding than in any other field because it directly relates to the costumers and puts to competition in the market. Professionalism is more than an ordinary work as it is an ideology, a commitment and a greater level of responsibility. For a good fashion brand, a strong team of professionals is a prerequisite and professionalism should span over all the relevant fields of the fashion branding.

SOCIAL MEDIA

Social media has become part and parcel of everyday life and it has become more relevant in the businesses. The new entrants come with social media networks while the old businesses are adopting it thinking it a way forward for their businesses. It plays a big and vibrant role in fashion branding as it helps develop a strong and viable relationship with the consumers. It is an easy and wide-ranging way to communicate with the consumers and approach them with just some clicks. 

• COMPETITION

In fashion branding, it is very important to be aware of the competition in the market as in business knowing others is knowing oneself. It must be clear what the competitors are presenting in the market and how a fashion brand would find space in the market. There should be something different, superior and batter in quality and that should be backed by attractive presentation and robust marketing strategy to get a share in the market.

• CONSISTENCY

 

Consistency is key to success in fashion branding as continuous changes in products and policies affect the customers’ confidence and it becomes hard to regain the trust once lost. A luxury brand should convey and reflect luxury feelings and reflections. The tone and tenure once promoted should continue to be propagated to attract the attentions of the customers. The soft color and soft tone of the products and presentation leave lasting impression and help develop lasting impression.

In a nutshell, fashion branding is a complete philosophy and ideology which needs to be evolved keeping in view the mindset of the consumers, market trends, others message and ideology, own products’ quality, marketing strategy, consistency, high level of responsibility, professional approach, strong supply chain, place of outlets, sincerity with the customers, strong communication with the people through social media and other sources, real time relationship with the customers and above all a fashion brand must stand for the wellbeing and welfare of the people giving them due respect and honor.

FAQs (Frequent Asked Questions)