Fashion week is a great event for the fashion industry where trends, innovations, artistry, designs and ideas are put to display.
It is a reflection of the great work done behind the scenes by the designers with their skills and innovations.
The fashion designers, brands, fashion houses showcase their latest and innovative collection in runway fashion shows.
The shows attract buyers and media as they influence coming fashion trends for
the approaching season.
They draw attention of fashion enthusiasts and industry professionals as all eyes focus on new trends and styles.
The shows present established luxury brands and up-and-coming designers on the fashion horizon.
These events provide a deep insight how these events operate and what is their significance for the fashion industry.
Most of the fashion weeks take place twice a year in fall/winter and in Spring/Summer.
The latest collections regarding the fashion are unveiled through fascinating runway shows.
BIG FOUR
In the fashion world, big four are the events that take place twice a year in the major fashion capitals of the globe.
These happen in New York Feb 7-15, London Feb 15-19, Milan Feb 19-25 and Paris Feb 25-March 5.
NEW YORK FASHION WEEK (NYFW)
The New York fashion week is one of the major events of fashion industry and is held at various locations.
It was introduced by the fashion industry pioneer advertiser Eleanor Lambert in 1943.
He wanted to provide the fashion designers with an opportunity to showcase their innovative skills during World War-1.
NYFW attracts designers, models, fashion enthusiasts, media persons and others having interest in the field from across the globe.
The week provides the established designers and emerging talent with an opportunity to exhibit their latest collections.
The fashion enthusiasts and buyers are also attracted to the NYFW.
LONDON FASHION WEEK (LFW)
London Fashion Week (LFW) is supported and championed by The British Fashion Council.
It also enjoys full backing of founder of the London’s Designer Collective and PR expert Lynne Frank.
This clothing trade show is organized twice a year in London in February and September.
The audience of retailers and media influential from across the globe gathers at the event where almost 250 designers exhibit their designs.
As per British Fashion Council’s latest report, London Fashion Week worth is £21 billion and gives employment opportunities to 900,000 people.
Women’s wear sale at the fashion week exceeds 30 billion pound and men’s wear sale is estimated at 15 billion pound.
This event has a historic creativity as the UK houses multiple styles of fashion ranging from Mackintosh, punk, bowler hat to kilt.
MILAN FASHION WEEK (MFW)
Milan Fashion Week was established by National Chamber of Italian Fashion (Camera Nazionale della Moda Italiana) in 1958.
Milan’s catwalks are the birthplace of this revolutionary movement and since its inception, Milan Fashion Week has become one of the most important global events.
The event takes place twice a year where new trends and fashion designs of important Italian brands are showcased for spring-summer and autumn-winter.
The MFW triggers huge economic activities as it earns 50 million euro and as many as 20,000 people gather at each event.
MFW presents a grown-up theme focusing on slender waists and prom dresses as designers use mixed colorways and sleek silhouettes.
PARIS FASHION WEEK (PFW)
Since 1973, Paris Fashion Week (PFW) has been a center of attractions from across the globe for the fashion enthusiasts, designers, media and other such people.
This bi-annual event is regarded highly acclaimed and most prestigious fashion show which presents latest collection of designers and luxury brands.
A large number of designers, retailers, leaders from fashion industry and media influencers around the world gather at the event every year.
Paris became hub of fashion with the patronage of Louis XIV as it became an emblem of creativity and innovation,
The artisans, craftsmen and creative people gathered in the city to present their talent and expertise,
The laws enacted during the reign of Louis XIV regulated the clothing industry and elevated Paris as hub of style and sophistication.
The organizer of the Paris Fashion Week is French Fashion Federation (FFF) as over 100 fashion houses including Chanel, Christian Dior, Yves Saint Laurent and other designers exhibit their innovative and trendy designs.
- BOTTOMLINE
In a nutshell, fashion weeks not only the big four but also other such events are important for the clothing industry as they shape up the modern fashion and trends. These events provide a platform for the fashion designers and brands to showcase their creative work, trigger buzz and set new trends. The fashion weeks reflect not only aesthetics but they also shape up ideologies, identities, values and traditions at individual and community levels. Fashion weeks have also economic values as they generate billions and billions annually and provide employment opportunities to millions of people across the globe. These promote tourism and help develop social bonds among the people coming from different social and regional backgrounds.
FAQs (Frequent Asked Questions)
How much do the fashion weeks influence the wearables?
The clothing among the general public gets no immediate influence but with the passage of time, the trends change and influence all the people.
Which factors govern the fashion trends?
Climatic considerations, traditional values, regional and social back grounds and modernity govern the fashion trends.
Are the fashion weeks only platform to promote fashion?
It is not so as there are other means also but fashion weeks present powerful and robust platform to promote fashion.