DISCOUNT SALES – MYTH AND REALITY

Retailers attract customers by slashing prices

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They exploit human psychology

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They make them believe buying things cheaper

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However, the reality is quite different

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They sell what has to be discarded

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They need to keep their rakes moving

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Discarding leftovers is a big issue

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Moreover, they widen customers’ base

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Discount sales serve their purpose, not customers’

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